What they came to us with.
Halocoast had a modular tent system with twelve compatible add-ons. The challenge was presenting a configurable product on a campaign page without confusing first-time backers.
All case studies
Outdoor Gear
Halocoast Outdoor
BackerKit + custom dashboard
Halocoast Outdoor: $401k for a modular tent system
A modular product line funded in 6 hours, fulfillment finished on time.
How we built it.
We built a campaign page with a configurator-first hero — backers could click between modules and see the resulting kit and price before scrolling further. BackerKit pledge management routed each configuration to a fulfillment SKU. A weekly Loom update kept backers warm through the production cycle.
What happened when it shipped.
$401,200 raised, 3,287 backers, funded in under 6 hours. Fulfillment completed on the original delivery promise.
