Lumenwave Audio: $612k for a hi-fi headphone launch

Lumenwave came to us with a finished prototype, a strong audio engineering story, and zero infrastructure. They needed a campaign site that could carry a six-figure launch without leaning on Kickstarter's template aesthetic, plus a pre-launch funnel that could warm up an audiophile audience over six weeks.

We architected a custom Next.js site so every interaction on the campaign page could be measured, A/B tested, and tuned. The pre-launch funnel captured emails behind a lossless audio teaser. Stripe was configured for two-step authorization so pledges only converted on goal completion. The backer dashboard was built before launch so reward holders could check fulfillment status without emailing support.

The campaign funded in 41 hours, then ran for 28 more days. Final raise: $612,400 across 4,212 backers, with a sub-2% refund rate after capture.