Northgrove Tabletop: 11,800 backers for a strategy box set

Northgrove had a strong tabletop community but their last campaign had stalled around stretch goals, with backers losing interest in week three. They wanted a campaign architecture where stretch goals released on a predictable cadence and fulfillment never lived in a spreadsheet.

We migrated their campaign to BackerKit-backed WordPress so the backer dashboard, pledge management, and shipping all lived in one connected stack. The stretch goal ladder was sequenced in advance, each tied to a release video. Fulfillment data piped to their print partner the moment capture cleared.

11,847 backers, $1.04M raised, fulfillment shipped 11 days ahead of estimate. Zero spreadsheet bottlenecks across the campaign.