Halberd Tools: $228k for a precision workbench line

Halberd builds precision shop tools for an audience that doesn't respond to crowdfunding clichés. Their previous campaign read too consumer and underperformed. They needed a pre-launch funnel and campaign page that read like a trade publication, not a Kickstarter template.

We rebuilt the campaign as a WordPress + IgnitionDeck site with a serious editorial layout. The pre-launch funnel was a 4-part email sequence detailing the engineering trade-offs in each tool. Reward tiers were paired with short Loom videos so backers could evaluate before pledging.

$228,300 raised, 4,019 backers, average pledge $56 — significantly above their prior campaign.