Briarstone Coffee: $76k for a single-origin subscription

Briarstone is a six-person roaster that wanted to use crowdfunding for production capital, not product launch. They needed a campaign page that explained subscription-as-pre-order without feeling like a Kickstarter cliché.

We built a WordPress + IgnitionDeck campaign where each reward tier was a seasonal allocation — three months, six months, or a full year of coffee shipped to the backer's door. Stripe handled recurring authorizations so backers could opt into renewal without a second campaign.

$76,800 raised across 1,041 subscribers, with 72% opting into renewal after the first delivery cycle.